· Tourism is a very transverse sector that includes different economic activities (accommodation, restoration, trade and other services). A tourist destination has to work adequately his offer of business value.
· The biggest expense of tourists are done in their destination.
· Guarantees the index of activity of retail companies, managing to not depend on an only proximity market.
· Is an opportunity to initiate a process of brand promotion, before the expansion.
· Attracts new operators.
· Promotes the image of a destination.