TOGETHER, WE WILL ACHIEVE YOUR GOALS
More than 20 years of experience working with companies, trade associations, as well as public administrations, has given me both a local and global understanding of the dynamics and real needs of the retail sector.
The years I spent working at the Barcelona Chamber of Commerce as Director of the Department of Development & Competitiveness gave me invaluable experience in designing and creating services and action plans to solve a wide range of business problems in the fields of retail, employee training, innovation and entrepreneurship. The creation of the Office of European projects in 2010 extended this invaluable experience to the international sphere.
I have had a special interest in and focus on the creation and growth of SMEs and assessing how they influence public policies as well as how they promote the general economic development in their surrounding community.
The retail sphere is where I have been able to develop my entire professional ability and expertise, from creating and directing projects and advising clients, to most recently, formulating a regional strategy and the planning and managing a program of destinations from shopping tourism.
Maria Segarra,
Director of Intueri Consulting
SUCCESSFUL PROJECTS
STRATEGIC ADVICE
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Evaluation and consultation in the business and tourism sectors for various public and private entities.
SHOPPING TOURISM
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The strategic plan of shopping tourism. Government of Andorra (2016).
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Implementation and coordination of the Andorran Council for the Competitiveness of Trade (January 2017 – Ongoing).
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Strategy of shopping tourism (Barcelona Provincial Council and Tourism of Barcelona).
COMMERCIAL DYNAMISM
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Definition, implementation, and management of the first commercial revitalizing plans in Catalonia.
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Director and organizer of the “Course of Technical Commercial Advisers” (2000-2009).
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Trainer for the first program managers of commercial centers (1998).
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Member of expert group defining a new model of management of Urban Commercial Centers. (Ministry of Economy 2010-2011).
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Strategic plans for trade and tourism.
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The creation of the website “www.barcelonaesmoda.com” and the launch and conceptualization of the awards “Barcelonaésmoda” which were given over a 5-year period.
INNOVATION IN RETAIL
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Retail Training Tour Experience. For groups of entrepreneurs, Chambers of Commerce, Universities and Business Schools. 5 destinations and more than 1000 businessmen (2015 – Ongoing).
QUALITY IN TOURISM
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Launched a program (SICTED) of official recognition of top quality tourist locations in the province of Barcelona.
TRAINING
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Development of a portfolio of training services (face-to-face classes, online, personalized; and specific for businesspeople and executives).
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Master’s and postgraduate courses collaboration.
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Courses and presentations: shopping tourism, commercial dynamism, new business concepts, retail trends, experience in shopping destinations.