More than 20 years of experience working with companies, trade associations, as well as public administrations, has given me both a local and global understanding of the dynamics and real needs of the retail sector.
The years I spent working at the Barcelona Chamber of Commerce as Director of the Department of Development & Competitiveness gave me invaluable experience in designing and creating services and action plans to solve a wide range of business problems in the fields of retail, employee training, innovation and entrepreneurship. The creation of the Office of European projects in 2010 extended this invaluable experience to the international sphere.
I have had a special interest in and focus on the creation and growth of SMEs and assessing how they influence public policies as well as how they promote the general economic development in their surrounding community.
The retail sphere is where I have been able to develop my entire professional ability and expertise, from creating and directing projects and advising clients, to most recently, formulating a regional strategy and the planning and managing a program of destinations from shopping tourism.
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