During the year 2022 and by the Marbella Town Council, an action plan is proposed to enhance the most unique, relevant and authentic urban space in Marbella.
The project includes a diagnosis of its commercial offer, urban planning and experience, and proposes various actions in different areas at territorial, product, revitalization, tourism marketing and management levels.
The value of this project lies in the ability to identify the aspects that affect the uniqueness and differentiation that the historic center of Marbella offers us, and transfer it to a proposal of actions that enhance and project it (revitalization, integral management and tourism marketing).
