In 2017, commissioned by the Barcelona Chamber of Commerce and the Born Comerç association, the strategic plan for the Born district was carried out.
In 2022, the action plan was updated and a supporting report was drawn up as a project for its future processing as an Urban Economic Promotion Area (APEU).
The strategic plan includes a diagnosis of the area, projects and products, as well as an action plan. For its management as an Urban Economic Promotion Area, a report was prepared that includes the action plan with the respective monitoring indicators, the zone proposal and an approximation of possible budget and fees scenarios.
The value of this project lies in its pilot nature (the first action plan of an APEU in Barcelona and Catalonia) a management model that takes us to the Anglo-Saxon reference of the Business Improvement District, as well as the focus on results of the project: have an action plan that improves this commercial and experience area.
